Persuasion and the Art of Being Yourself.

20140506-232126.jpgYou want to be the best you can be. You have picked up books and read the closing arguments of successful attorneys. You’ve studied their transcripts of cross-examination. You’ve memorized their tactics and one liners.

Should you imitate these masters of the courtroom, or forge your own path? Probably a little of both. It has been said that: “You might as well be yourself because everyone else has been taken.” Nothing is more credible than sincerity and you cannot sincerely be anyone but yourself.

A jury is a wise entity unto itself which is why it’s the backbone of our justice system. They’ll see through an act and don’t appreciate a slick fast talking attorney.

As Lincoln observed, “You can fool some of the people, all of the time. And, you can fool all of the people, some of the time. But you can’t fool all of the people, all of the time.” Be yourself! Lincoln was. He didn’t worry about his awkward and gangly appearance. He was great trial attorney, President and person. He is arguably the greatest leader our country has ever had. He got there being himself.

It is important to learn from the mistakes of others or you are bound to repeat them. So learn from the best, but remember in the end, only you can win or lose the case.

About Richard A. Cook

Richard Cook graduated from Purdue University in the Economics Honor Program in 1979 and obtained his Juris Doctor degree from Valparaiso University School of Law in 1982. Following law school, Richard served as a federal law clerk in the U.S. District Court for the Northern District of Indiana, Hammond Division. In 1984, Richard began working as Deputy Prosecutor for the Lake County Prosecutor's Office and from there, served as Assistant U. S. Attorney for the Northern District of Indiana, South Bend Division. There he handled a number of complex criminal matters and jury trials. While there, Richard received the Chief Postal Inspector's Special Award and a letter of commendation from the U.S. Attorney General for his work prosecuting a major money order fraud scheme being perpetrated out of the Indiana State Prison system. Since leaving the U.S. Attorney's office in 1989, Richard has focused primarily on civil work and is currently a member of the firm Yosha Cook & Tisch in Indianapolis. Richard is also a member of the ITLA, IBA and the ABA, as well as, a fellow for the American College of Trial Lawyers. He is AV rated by Martindale-Hubbell.

Posted on May 7, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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